RWC Northside Team Sell Four Units in Four Weeks

In one of Brisbane’s most tightly held industrial precincts, timing and market knowledge are proving to be everything. The Eagle Farm Industrial area, long considered the gold standard for metro industrial property, has seen a sharp uptick in demand for small strata units.

One standout example being Unit 2 at 787 Kingsford Smith Drive, which was snapped up in just four days after hitting the market.

Northside specialists Matt Wray and Shannon Mason shared their insights to unpack what’s behind this spike in activity and why investors and owner-occupiers alike are chasing Eagle Farm opportunities.

A Shift in Strategy from Investors and Buyers

“There’s definitely a new wave of activity coming through,” Matt noted. “We’re seeing frustrated investors move away from overpriced assets in secondary locations and instead zero in on premium industrial pockets like Eagle Farm.”

And they’re not just watching, they’re acting.

With buyer profiles ranging from e-commerce operators and personal storage users to more strategic long-term investors, there’s been a marked increase in both enquiries and off-market negotiations. The scarcity of quality, bite-sized investments is creating urgency, and many are prepared to take on short-term leasing risk to get into such a proven location.

Location + Quality = Confidence

According to Matt and Shannon, this surge isn’t just about short-term gain. It’s a strategic play.

“People are prioritising location and functionality over everything,” they said. “If the leasing market tightens, you want to be holding an asset in a prime area, with strong underlying fundamentals. Eagle Farm ticks all the boxes.”

Add to that the suburb’s proximity to Brisbane Airport, the Port of Brisbane, and major arterials, and it’s easy to see why demand has intensified.

Looking Ahead: Growth on the Horizon

With the 2032 Olympics on the horizon, many large REIT funds and Large Individual portfolio holders are expecting enormous capital growth in the Industrial sector with Eagle Farm leading from the front.

“Buyers are being more selective, and Eagle Farm continues to come out on top,” Shannon said. “Whether it’s for long-term holds or strategic short-term plays, this market is firing.”

In an environment where strategy and speed can make all the difference, Eagle Farm is a place where smart moves are paying off.