Case Studies

High Demand, Prime Location: Small Unit Sparks Major Buyer Interest

In a tightly held commercial precinct, speed and strategy made all the difference in a recent standout sale. We sat down with agent Scott McDonald to unpack how he secured six offers in just one week, and sold a 125 sqm unit for $580,000.

Q: Can you walk us through the sale and what made it so successful?

“This 125 square metre unit sold for $580,000 with six offers on the table in just one week,” the agent shared. “That works out to around $4,640 per square metre, a strong result for this part of the market”

According to the agent, the unit’s success wasn’t just about location or luck, it came down to having a tailored, flexible approach.

“We quickly pivoted our approach and decided to lease the space as well, at 150% above the previous rental rate, with zero marketing costs,” he said. “That dual momentum added urgency to the sale process and helped demonstrate the property’s true potential.”

Q: What features of the unit made it particularly attractive to buyers?

“Location and utility were definitely major selling points. The property is located in a secure complex, equipped with three-phase power and includes mezzanine space, which adds flexibility for different types of businesses.”

Q: Any takeaways for other vendors or buyers looking at similar properties?

“This result really shows the power of a strong network and a targeted campaign, we focused on connecting directly with the right buyers from the start. In markets like this, being strategic and agile matters more than ever.”

0
Up to Date

Latest Case Studies

  • RWC Northside Team Sell Four Units in Four Weeks

    In one of Brisbane’s most tightly held industrial precincts, timing and market knowledge are proving to be everything. The Eagle Farm Industrial area, long considered the gold standard for metro industrial property, has seen a sharp uptick in demand for small strata units. One standout example being Unit 2 at … Read more

    Read Full Study

  • Financial Year Preview

    Hi there, Luke Wray, Principal of RWC Southwest with a bit of a preview of the Commercial property market leading into Fin Year 24-25. If we start by taking a look at the local market conditions in South East QLD, one of the key drivers of the economy is infrastructure. … Read more

    Read Full Study